Fino is a globally renowned Japanese haircare brand originally developed by Shiseido and now managed by Fine Today, known for its intensive hair repair treatments and salon-quality results. The name “Fino,” meaning “fine” or “refined” in Spanish, reflects the brand’s focus on restoring hair to a smooth, healthy and beautifully polished condition.

At the core of Fino’s philosophy is the belief that hair deserves the same level of advanced care and high-quality ingredients as facial skincare. The brand combines Japanese beauty expertise with innovative haircare technology to deeply nourish and repair damaged hair from within.

Fino is especially recognized for its ability to target dryness, rough texture and damage caused by heat styling, coloring and environmental stressors. Its formulations are designed to restore moisture balance, strengthen weakened strands and improve overall softness, shine and manageability.

The brand’s signature products, including the viral Premium Touch Hair Mask and Hair Oil, are formulated with nourishing ingredients such as Royal Jelly EX, PCA and Lipidure®. These ingredients help deeply moisturize, repair damaged cuticles and lock in hydration, leaving the hair silky, smooth and healthy-looking.

Fino products are known for their rich yet non-heavy textures, which deliver intensive care while maintaining softness and bounce without weighing the hair down. The formulas help transform dull, tangled or brittle hair into glossy and more manageable strands with a salon-like finish.

With its combination of advanced Japanese haircare technology, nourishing ingredients and intensive repair care, Fino has become a favorite among consumers worldwide seeking effective solutions for damaged hair.