Esther Formula is a leading South Korean premium wellness and inner beauty brand founded in 2008 by Dr. Esther Lyuh, a specialist in preventive medicine. Built on the philosophy that true beauty begins with overall health and balance, the brand focuses on developing science-based supplements and wellness products that support beauty and well-being from within.

At the core of Esther Formula’s approach is the combination of medical expertise, nutritional science and innovative delivery technology. The brand is especially recognized for pioneering orally dissolving beauty and wellness strips, designed to deliver nutrients directly through the mouth for faster and more efficient absorption compared to traditional supplements.

By bypassing parts of the digestive process, these advanced strip formulations help maximize ingredient effectiveness and convenience, making wellness routines easier to incorporate into everyday life.

Esther Formula focuses on supporting various aspects of inner beauty and health, including skin vitality, hydration, elasticity, energy and overall wellness. Its products are developed using carefully selected functional ingredients backed by research to promote long-term health and beauty benefits.

The brand emphasizes premium quality, safety and efficacy, combining clinically informed formulations with easy-to-use formats suited to modern lifestyles. This innovative approach has helped establish Esther Formula as a trusted name in both the Korean and global wellness markets.

In addition to beauty-focused products, Esther Formula also offers supplements that support general health, immunity and nutritional balance, reflecting its holistic approach to wellness.

With its blend of preventive medicine, advanced absorption technology and inner beauty philosophy, Esther Formula appeals to consumers seeking convenient and science-driven wellness solutions.