NIDA is a South Korean derma-skincare and haircare brand focused on intensive hydration, skin barrier repair, and accessible anti-ageing solutions. Founded in 2024 and owned by Proso Inc., the brand combines innovative Korean skincare technology with carefully selected ingredients to create effective, high-quality products for everyday use. With all products formulated and manufactured in South Korea, NIDA is dedicated to delivering reliable skincare and haircare solutions that help maintain healthy, hydrated, and youthful-looking skin and hair.

At the heart of NIDA's philosophy is the belief that effective skincare should be accessible, gentle, and suitable for a wide range of skin types and concerns. The brand focuses on developing formulas that replenish moisture, strengthen the skin's natural protective barrier, and address visible signs of ageing, including fine lines, dryness, and loss of elasticity. By combining dermatological skincare principles with modern formulations, NIDA aims to provide targeted care that supports long-term skin health without unnecessarily complicated routines. Beyond facial skincare, NIDA also extends its expertise to haircare, offering products designed to nourish the scalp, support moisture balance, and improve the overall appearance and condition of the hair.

The brand's approach emphasizes hydration, protection, and daily maintenance, making its products a practical addition to both skincare and haircare routines. Whether you're looking to soothe dehydrated skin, improve skin elasticity, or maintain healthier-looking hair, NIDA focuses on delivering effective solutions for everyday beauty needs. The name NIDA is inspired by the polite Korean sentence ending nida, reflecting the brand's South Korean heritage and its approachable philosophy. By bringing together Korean beauty innovation, functional ingredients, and accessible formulations, NIDA makes it easier to incorporate targeted skincare and haircare into your daily routine. Discover NIDA at K-Beauty Store and explore products designed to help you achieve healthier, smoother, and more radiant-looking skin and hair.