Meet the &honey Haircare Ritual 🍯
If your hair loves moisture, shine and that soft, healthy feel, it’s time to meet &honey. This beloved Japanese haircare brand has become a favorite for its honey-rich formulas that deeply nourish, smooth and protect the hair without weighing it down. Every &honey line is designed as a complete ritual, making it easy to build a routine that truly works for your hair needs.
&honey believes that haircare should feel comforting, effective and enjoyable. By combining hydration, care and lightweight textures, the brand turns everyday washing into a moment your hair will genuinely benefit from.
Two lines, two hair goals
&honey Deep Moist
Perfect for dry, dull or dehydrated hair.
The Deep Moist line focuses on intense hydration and softness. It helps restore moisture levels and leaves hair feeling smooth, glossy and healthy-looking. Ideal if your hair feels thirsty, brittle or in need of extra nourishment.
&honey Melty Moist Repair
Created for damaged, frizzy or color-treated hair.
Melty Moist Repair combines hydration with repair, helping smooth the hair cuticle, reduce frizz and improve manageability. The result is softer, more polished hair with a silky finish that feels cared for from root to tip.
The &honey step system explained
Each &honey routine follows a simple step-by-step system that allows you to use the full ritual or mix and match depending on your hair’s needs.
Step 1.0 Shampoo
The first step gently cleanses the hair and scalp while maintaining moisture. It prepares the hair for the rest of the routine without stripping or drying, leaving it fresh and comfortable.
Shop &honey's Deep Moist Shampoo 1.0
Shop &honey Melty Moist Repair Shampoo 1.0
Step 1.5 Hair Pack
This richer treatment is used before conditioner. Applied to towel-dried hair after shampooing, it delivers an extra boost of nourishment, making it especially helpful for dry or damaged hair.
&honey Deep Moist Hair Pack 1.5
&honey Melty Moist Repair Hair Pack 1.5
Step 2.0 Hair Treatment
Designed to smooth, soften and deeply condition the hair. Applied to the mid-lengths and ends, it improves texture and leaves hair feeling silky and manageable.
&honey's Deep Moist Hair Treatment 2.0
&honey's Melty Moist Repair Hair Treatment 2.0
Step 3.0 Hair Oil
A lightweight oil that locks in moisture and adds shine. It helps reduce frizz and protects the hair, leaving it soft, glossy and healthy-looking without heaviness.
&honey's Deep Moist Hair Oil 3.0
&honey Melty Moist Repair Hair Oil 3.0
Step 4.0 Matomake Hair Stick
The finishing touch to your routine. This handy stick smooths flyaways and baby hairs, keeping your style polished and neat throughout the day.
&honey Matomake Hair Stick 4.0 Damask Rose Honey
&honey Melty Matomake Stick 4.0 Super Hold
Find your perfect &honey routine
Whether you choose Deep Moist for hydration or Melty Moist Repair for smoothness and repair, &honey transforms everyday haircare into a comforting ritual your hair will love. With its thoughtful step system and honey-rich formulas, &honey makes it easy to care for your hair in a way that feels both effective and indulgent.
Discover your routine and let your hair enjoy the softness, shine and care it deserves.
